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Our Mission

Through the collective power of General Mills brands, our shoppers, and retailers, we are empowering people to have a positive impact on tomorrow through the actions of today.

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1 million acres of regenerative agriculture by 2030. 200,000+ acres of pollinator habitat restored or protected.

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Zero waste to landfill by 2025

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100% recyclable packaging by design by 2030


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Cascadian Farm
Restoring Farmlands

Cascadian farm is partnering with The Nature Conservancy to protect natural resources like wildlife habitat and groundwater to help farmers become more resilient. By supporting Cascadian Farm, you help enable our commitment to projects like helping restore 25 million square feet of farmland.

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EPIC Provisions
Regenerative Agriculture

Through our sourcing, EPIC Provisions supports organizations committed to advancing regenerative agriculture and improving animal welfare standards, most notably through our collaboration with The Savory Institute. The Beef Barbacoa-Inspired Bar is the first EPIC bar to bear Savory Institute's Land to Market™ Ecological Outcome Verification™ (EOV) Seal, illustrating the beef in this product was raised using regenerative agriculture practices that improve soil health, biodiversity, and ecosystem function.

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Regenerative Agriculture

Larabar is investing in regenerative research to help transform sustainable almond farming with the goal to help reimagine farming practices for one of our core ingredients.

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Nature Valley
Recyclable Wrappers

Nature Valley is committed to protecting the Earth and supporting a more recyclable future. We’re starting by making the Crunchy Bar wrappers store drop-off recyclable. It’s the first step towards making all Nature Valley packaging fully recyclable by 2025.

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Muir Glen
Pollinator Habitats

Muir Glen wants to ensure the unsung heroes of agriculture—pollinators—keep buzzing for generations to come. We’re partnering with the Xerces Society to plant and protect our essential pollinator habitats on the California farms that grow their tomatoes.

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Annie’s supports organic farming on our journey to a happier planet. Our organic farming practices enhance soil and water quality, improve habitats, foster biodiversity and support farmers and their communities.

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Participating Brands