
Our Mission
Through the collective power of General Mills brands, our shoppers, and retailers, we are empowering people to have a positive impact on tomorrow through the actions of today.

Regrow:
1 million acres of regenerative agriculture by 2030. 200,000+ acres of pollinator habitat restored or protected.

Rethink:
Zero waste to landfill by 2025

Redesign:
100% recyclable packaging by design by 2030
Initiatives

Cascadian Farm
Restoring Farmlands
Cascadian farm is partnering with The Nature Conservancy to protect natural resources like wildlife habitat and groundwater to help farmers become more resilient. By supporting Cascadian Farm, you help enable our commitment to projects like helping restore 25 million square feet of farmland.

EPIC Provisions
Regenerative Agriculture
Through our sourcing, EPIC Provisions supports organizations committed to advancing regenerative agriculture and improving animal welfare standards, most notably through our collaboration with The Savory Institute. The Beef Barbacoa-Inspired Bar is the first EPIC bar to bear Savory Institute's Land to Market™ Ecological Outcome Verification™ (EOV) Seal, illustrating the beef in this product was raised using regenerative agriculture practices that improve soil health, biodiversity, and ecosystem function.

Larabar
Regenerative Agriculture
Larabar is investing in regenerative research to help transform sustainable almond farming with the goal to help reimagine farming practices for one of our core ingredients.

Nature Valley
Recyclable Wrappers
Nature Valley is committed to protecting the Earth and supporting a more recyclable future. We’re starting by making the Crunchy Bar wrappers store drop-off recyclable. It’s the first step towards making all Nature Valley packaging fully recyclable by 2025.

Muir Glen
Pollinator Habitats
Muir Glen wants to ensure the unsung heroes of agriculture—pollinators—keep buzzing for generations to come. We’re partnering with the Xerces Society to plant and protect our essential pollinator habitats on the California farms that grow their tomatoes.

Annie's
Organic
Annie’s supports organic farming on our journey to a happier planet. Our organic farming practices enhance soil and water quality, improve habitats, foster biodiversity and support farmers and their communities.